We offer customized marketing research services to address every stage of the marketing process, from initial market assessment and concept development, to product introductions and the monitoring of customer behavior. All approaches and solutions are customized to each client's unique needs, not cookie cutter. We work with clients to...

• Identify and prioritize new product opportunities, including the identification of key customer needs to be addressed.
• Uncover new target markets, and find new ways to optimally position your new or established product or service.
• Assess and diagnose the drivers of satisfaction, loyalty, and long-term retention.
• Forecast sales of new products, brand line extensions, or flankers.

Click on the following to learn more about S&F's marketing research services, or to read about recent case studies.

We utilize a wide range of qualitative and quantitative designs, depending upon the client's unique needs...

• Traditional and applied designs are employed in concept and product testing; tracking and customer satisfaction research; market studies; A&Us; and habits and practices studies.
• In-person, telephone, mail, Internet, and combination methodologies are used in the context of qualitative, quantitative, and qual-quant designs.

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Companies need individualized, consultative relationships to meet the unique challenges of the global marketplace. We provide...

• Clear, actionable, and profitable insights to increase the use of your brand or service.
• An appropriately configured work plan - from analysis-only to "full service".
• Analytic and statistical services to address all aspects of the marketing mix.

Please explore our site, or contact us via the Web or telephone at +1.203.255.0505.

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