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Links

The following are links to firms and organizations providing useful industry-related products and services:

  • A.C. Nielsen, Inc.
    World's largest provider of retail scanner data in grocery, mass merchandiser, and drug channels; household panel data; and analysis services.
  • American Marketing Association
    World's largest educational and advocacy organization for marketing professionals. Largest chapter is New York.
  • American Statistical Association
    To promote excellence in the application of statistical science across the wealth of human endeavor.
  • The Analytical Group
    Makers of WinCross windows-based survey tabulation software that meets the needs of most research firms.
  • Burke Institute
    The leader in marketing research training (Burke Institute), which was recently acquired by A.C. Nielsen.

  • Classification Society of North America
    A nonprofit interdisciplinary organization promoting scientific study of classification and clustering.
  • Council for Marketing & Opinion Research (CMOR)
    CMOR is the marketing research industry's advocacy arm, working to ensure the survival of marketing and opinion research through education and legislative action.
  • Council of American Survey Research Organizations (CASRO)
    CASRO is the marketing research industry's trade association, helping member companies adhere to strict ethical standards in research practices, and reporting on the industry in general.
  • Information Resources, Inc.
    Major provider of retail scanner data for grocery, mass merchandiser, and drug channels; household panel data; and analysis services.
  • IntelliStance
    Offers proprietary MarketStance software for identify marketing and underwriting potential.

  • Marketing Sciences Associates
    Provider of systems and software for the management and analysis of retail/transactional databases. Also offers the Market Impact sales forecasting model.
  • New England Consulting Group
    Superb marketing management consulting in an environment conducive to learning, growth and achievement.
  • TNS-NFO
    With 15K employees in 65 offices in 40 markets around the world, TNS is one of the world's leading providers of research-based marketing information and counsel.
  • Quick Test
    One of the nation's leading mall and telephone data collection services.
  • Quirk's Marketing Research
    Publisher of Quirk's Marketing Research Review, a readable industry trade journal, along with the Researcher Sourcebook.

  • Raosoft
    World's most powerful survey software for great-looking, easy web and email surveys.
  • SAS Institute
    Leading provider of data warehousing and CRM software services.
  • Sawtooth Software, Inc.
    Software for trade-off analysis, including interactive survey software for adaptive conjoint and discrete choice analysis.
  • SPSS, Inc.
    Major provider of survey analysis, data entry, and survey creation software.
  • Survey Sampling, Inc.
    Largest provider of respondent samples for the survey research industry. SSI's World Opinion site reports on trends, job listings, and more for the research industry.

  • Statistical Innovations
    Specializing in innovative applications of statistical modeling, such as latent class and finite mixture modeling, discrete choice, and logistic and ordinal regression.
  • Statistical User Groups
    Major stat user group links sponsored by Stat/Transfer (provides data transfer between popular software packages). See Stat/Transfer for more product info.
  • US Census Bureau
    U.S. government population, household, and family projections - and a multitude of other facts about our ever-changing country.
  • US Bureau of Labor Statistics
    BLS is the principal fact-finding agency for the Federal Government in the broad field of labor economics and statistics.