People

Bob Walker, Principal & Founder

Bob has never strayed far from his marketing research roots, which began in 1981 at Chesebrough-Pond's in the Strategic Market Development Group. His research career then progressed in positions of increasing scope at Nestle Foods, Richardson-Vicks, and last at James River as Senior Manager of established brands, covering both custom and syndicated research. After his tenure as Senior VP at Stamford-based Evaluative Criteria, he founded Surveys & Forecasts, LLC in 1994. For more info about Bob, click to visit his LinkedIn profile page.

Bob is an expert in all aspects of qualitative and quantitative research design, from market assessment and segmentation studies to concept and product testing, positioning research, tracking research, and customer satisfaction. He is highly skilled in multivariate statistical analysis, notably using SPSS, WinCross, and BrandMap. He is also well-versed in Cognos PowerPlay and Transformer OLAP software. Clients include companies in consumer products, health care, B2B, information and financial services, and other marketing research and consulting firms.

Originally from the seacoast town of Hampton Falls, NH, he holds a BA in social and experimental psychology from the University of Connecticut, and an MBA in Marketing from the Whittemore School of Business and Economics (University of New Hampshire). He also owns every recording ever made by the Pat Metheny Group.

Associates

Matt Clark

Matt has over 20 years experience conducting marketing research studies for a variety of companies. Before founding Clark Marketing Research Group in 1999, Matt held senior research positions with Mintz & Hoke Advertising, Migliara/Kaplan Associates, Pracon, Inc., and The Douglas Group. He has conducted hundreds of focus groups and survey research projects. MHe has been an adjunct lecturer at Teikyo-Post University in the late 1980s and currently teaches at The University of Hartford. Matt has taught courses in Marketing Management, Consumer Behavior, Advertising, and Industrial Marketing. He received a BS degree in marketing from Connecticut State University and an MBA in marketing from The University of Hartford.

Lynn Greenberg

Lynn specializes in all stages of strategic qualitative research for positioning, branding, advertising and new product development. Prior to founding Lynn Greenberg Associates in 1985, Lynn was Vice President - Director of Marketing Research at TBWA Advertising. She currently specializes in qualitative research and ideation sessions to address clients' specific objectives, aided by a strong quantitative background. Lynn is a Past President of the Qualitative Research Consultant’s Association (QRCA), an international organization of over 700 qualitative research professionals. She frequently conducts workshops on qualitative research and speaks before fellow researchers throughout the United States.

Lili Diorio, Field Director

Following a successful career in computer-related business training and in education, Lili handles a variety of qualitative and quantitative projects ranging from focus group work to executive interviewing. She is an expert MS Access database programmer. She holds a BS in Education and an MBA in Finance from the University of Connecticut, where she was inducted into the highest academic business honors society, Beta Gamma Sigma.