Research Flowchart #4
| New Product Development Step |
Research Activity/Rough Cycle Time |
| Regional/National Launch |
- Sales meetings with key accounts
- Build pipeline, achieve distribution targets
- Advertising and promotional programs start
- Monitor progress, refine as necessary
|
- Tracking (ongoing)
- Post-launch qualitative, e.g., among trier-repeaters, trier-rejecters (2-4 weeks)
|
| « Back Next
» |
Statistical Services
Research Process & Plans
|
