Quantitative Services

Concept Screening
Concept screening tests are research designs that reduce a large number of conceptual ideas into a group worth pursuing vs. those that should be rejected. Ideas may be screened using traditional measures, or through volumetric projection analysis. More Info »

Concept Testing
Concept testing is quantitative research tool that evaluates and diagnoses, in detail, the performance of fully developed conceptual ideas that have been created to meet consumers’ desired end-benefits. Results are also used to identify those features that are most motivating, to provide product development and advertising direction, and to identify groups of consumers for whom the idea holds the greatest appeal. More Info »

Product Testing
Product tests are consumer studies designed to evaluate and diagnose product performance. More Info »

Tracking Research
Tracking research is an ongoing survey research tool that collects basic consumer measures of brand health. Tracking is equally appropriate for new or established brands. More Info »

Strategic Research
Market studies, awareness and usage studies, habits and practices studies, and segmentation studies are conducted by Surveys & Forecasts for its clients to obtain a broad market perspective. More Info »

Sales Forecasting
Sales forecasting studies (a.k.a. "simulated test markets", or STMs) combine inputs gathered from survey research with computer programs that model consumer behavior to predict in-market sales volume. More Info »

Test Marketing
Test marketing studies are research designs that evaluate complete marketing programs for new or established brands in a "live" retail setting. More Info »

Copy Research
Copy testing and/or advertising research is a general class of tests that evaluate and diagnose the communication power of an advertisement. More Info »

Qualitative Services

Focus Groups
Focus groups are perhaps the single, best-known marketing research technique. They use the dynamics of group interaction to generate qualitative feedback on marketing-related issues, and to develop hypotheses for subsequent quantitative confirmation. More Info »

In-Depths
In-depth interviews ("in-depths" or "one-on-ones") are a special type of qualitative research, and are an outgrowth of techniques used in clinical psychology. More Info »

Statistical Services
Research Process  & Plans
Additional Tools & Techniques