© 2016-2019 by Surveys & Forecasts, LLC

November 12, 2019

Happy Birthday to SurveyMonkey, who turned 20 this week.

In 1999, when SurveyMonkey burst onto the scene, there were virtually no cloud-based (SaaS) DIY survey platforms in existence. Looking back, we can see that SurveyMonkey was the original “disruptor” in the online...

September 17, 2019

Do you run a marketing research and insights department, or does a function like this report to you? Having a solid research and insights function is worth its weight in gold – if it is staffed properly and has an adequate budget to complete key research tasks. But if...

August 10, 2019

Regrettably, the Net Promoter Score or NPS has morphed into something well beyond its scope.

July 27, 2019

If you have been paying attention to any news reports lately, you may begin to sense a common theme to many of the stories that deal with political unrest. Here in the US, our politics are horribly fractured. Setting aside the trivial issues, one party is focused on ob...

March 14, 2019

Maybe as marketing researchers and data scientists we can do a much better job of understanding what a connection or sense of loss really is.

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