If research is not adding value, then you’re not doing the right type of research, or you’re not asking the right kinds of questions.

The ARF has released a glossary of commonly used marketing research and creative testing terms. Robert Walker is the editor.

Typically, when we conduct research of any type, at least two "trap questions" are included. Take the above example. The results are from a 2019 study on a c...

The availability of addressable digital data identifiers/elements such as cookies is changing. How will this impact multi-touch attribution?

1stdibs, the leading global marketplace for vintage, antique and contemporary design, has posted the results of its 2020 Interior Designer T

Happy Birthday to SurveyMonkey, who turned 20 this week. In 1999, when SurveyMonkey burst onto the scene, there were virtually no cloud-based (SaaS) DIY surv...

Do you run a marketing research and insights department, or does a function like this report to you? Having a solid research and insights function is worth i...

Regrettably, the Net Promoter Score or NPS has morphed into something well beyond its scope.

I always tell my children that life is not linear. Neither is business. Things rarely go in a straight line, and companies can never sustain

The $8 billion price tag is an amazing achievement – congratulations to all. However, Qualtrics as a brand will persist only as long as SAP

An overview of the performance of Qualtrics as it prepares for its IPO.

While blockchain is good for fattening research company profits, it does nothing to address the biggest issue in the marketing research indu

As researchers, we know all too well that any research project will usually confirm some obvious things. For example, a brand’s overall posi

Speed to market, simplicity, and affordability have propelled SVMK to its IPO. That is still a powerful value prop. But going public always

If you're a researcher, you've no doubt heard about “concepts”. Here are five simple things to keep in mind when writing concepts f

The latest excerpt from our Pocket Guide to Basic Research Tools, on Product Testing.

Concept/idea screening tests are research designs that reduce (i.e., screen) a large number of conceptual ideas (e.g., 15, 20, or more) into the group worth ...

As the name implies, in-depth interviews (“in-depths”, or “one-on-ones”) use a single moderator-single respondent format, and are designed t

Focus groups are perhaps the best-known marketing research technique. Focus groups leverage the dynamics of group interaction to generate qu

Since 1936, the Advertising Research Foundation has been the standard-bearer for unbiased quality in research on advertising, media, and marketing. Over the ...