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Robert Walker
- Aug 25, 2020
- 3 min
The ROI of Customer Satisfaction
A well-designed CSAT program that alerts the appropriate people or department can add significant value.
27 views0 comments

Robert Walker
- Jun 9, 2020
- 5 min
Are You an SMB? Use the Three T’s!
Start planning with some simple rules — what I call the “three T’s” of SMB marketing.
37 views0 comments

Robert Walker
- Aug 10, 2019
- 4 min
NPS: A Dubious Management Fad
Regrettably, the Net Promoter Score or NPS has morphed into something well beyond its scope.
172 views0 comments

Robert Walker
- Nov 1, 2018
- 3 min
Qualtrics & SurveyMonkey: A Halloween IPO Tale
An overview of the performance of Qualtrics as it prepares for its IPO.
124 views0 comments
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