Fail Forward

Fail Forward

There have been some recent news articles about the role of marketing insights and research, most notably Jeff Bezos of Amazon, who in his 2018 letter to shareholders said: “No customer was asking for Echo. This was definitely us wandering. Market research...
SAP’s Qualtrics Buyout

SAP’s Qualtrics Buyout

So by now many of you have heard the news: Qualtrics is being bought by Germany’s SAP for $8 billion in cash. I also received an email from Ryan and Jared Smith announcing the news. But what exactly did SAP get for its money?   For the first nine months of 2018,...
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