by Bob Walker | Mar 15, 2023 | Marketing and strategy, Marketing research, Media Planning, Multi-touch Attribution
Companies that focus on buyers who have bought your brand – even at a minimal level – are significantly more likely to shift more of their total share of consumption to you. First you must find them, and then target them effectively with incremental ad...
by Bob Walker | Feb 25, 2020 | Marketing research, Marketing terms, Media Planning
The New-York based Advertising Research Foundation ARF has released a glossary of commonly used marketing research and creative testing terms, aiming to ‘bridge the gap’ between creatives and researchers, and to help professionals keep up with the...
by Bob Walker | Jan 25, 2020 | Media Planning, Multi-touch Attribution, ROAS
Marketers in the programmatic digital ad space are no doubt familiar with the term “multi-touch attribution”, or MTA. When we speak of attribution in this context, we are speaking of a specific digital “touch” in the customer journey to which we can attribute more or...