by Bob Walker | Sep 17, 2018 | Marketing and strategy, Marketing research, Survey research
On August 29, 2018 SurveyMonkey filed an initial registration statement with the SEC (symbol “SVMK”) to float an IPO; the offering is now expected in late September. A recent update to its IPO filing includes a first pass at pricing; it has printed a price range of...
by Bob Walker | Sep 16, 2018 | Marketing and strategy, Uncategorized
Blockchain provides the basis for a dynamic shared ledger that can reduce time when recording transactions, intermediary costs, and fraud. In the last couple of years, I’ve seen an increasing number of presentations on the value of blockchain. In industries where...
by Bob Walker | Aug 28, 2018 | Customer satisfaction, Marketing and strategy, Survey research
Many companies have established ongoing customer satisfaction programs: your department or company may be one of them. If not, you probably see many customer satisfaction survey examples once you finish a purchase transaction with a company. The airlines and lodging...
by Bob Walker | Aug 22, 2018 | Marketing research, Research design, Survey research
f you’re a researcher, you’ve no doubt heard about “concepts”. Concepts are ideas that can come from many places, such as R&D, in reaction to competitive activity, or as “blue sky” what-if explorations. Management consultant Peter Drucker...
by Bob Walker | Jun 7, 2018 | Marketing research, Research design, Survey research
Product tests are designed to evaluate and diagnose product performance. When Used Product testing is typically performed (1) after concept screening or testing has identified a winning idea; (2) after a product development phase, in which R&D, sensory tests, or...
by Bob Walker | May 17, 2018 | Marketing research, Qualitative research
Concept/idea screening tests are research designs that reduce (i.e., screen) a large number of conceptual ideas (e.g., 15, 20, or more) into the group worth pursuing vs. those that should be rejected. When Used Concept screening is typically undertaken after (1) a...
by Bob Walker | Apr 26, 2018 | Marketing research, Qualitative research
Focus groups are perhaps the best-known marketing research technique. Focus groups leverage the dynamics of group interaction to generate qualitative (i.e., non-projectable) feedback on marketing-related issues, and to develop hypotheses for future testing. They are...
by Bob Walker | Apr 17, 2018 | Marketing research, Qualitative research
As the name implies, in-depth interviews (“in-depths”, or “one-on-ones”) use a single moderator-single respondent format, and are designed to generate highly detailed feedback at the individual respondent level. In-depth interview techniques vary, but they are...
by Bob Walker | Feb 14, 2018 | Marketing research, Research design, Survey research
Since 1936, the Advertising Research Foundation has been the standard-bearer for unbiased quality in research on advertising, media, and marketing. Over the past 10 years, the ARF’s Foundations of Quality (FOQ) initiative has published 10 peer-reviewed papers...
by Bob Walker | Jan 30, 2018 | Marketing and strategy
Last year I attended a conference held by a research software company. It was quite an event, featuring celebrities, writers, and well-known thought leaders. The massive conference hotel was somehow able to pack 3,000 attendees into a single room for the general...
